Proposal for Two & Eight

Cold Outbound Campaigns for Two & Eight.

A named-account outbound plan to get you onto agency rosters and in front of brand-side buyers, timed to your relaunch.

Issued August 05, 2026 Valid until September 04, 2026 Ref prop-5fcd2651

The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

No route into agency rosters

Every multi-million pound TVC comes through agencies, and you said it plainly: the only way to get to the big commercials is through an agency. Right now you have no systematic way into those rooms. The £50-60k direct social work you do for brands like Adidas exists because they found you, not because you found them. The agency roster relationships that unlock £200k-£2M briefs have never been deliberately built.

Growth depends entirely on inbound

Everything you have built over six years has come through word of mouth. That is a genuine strength, and it also means you have zero outbound reach today. When the rebrand goes live in two to three weeks, you will have a new reel and a new identity with no mechanism to put it in front of the agency-side producers and creative directors who actually control bid lists. The relaunch moment will pass without a deliberate plan to use it.

The work you want arrives through a different door

The direct brand work you pick up sits at the social and branded content end, around £50-60k. The multi-million pound TVCs you are aiming at are awarded through agencies, and you said it plainly: the only route to those is through an agency. Those are two different buyers, reached through two different people, and neither group is being contacted today.

Referral reach has a hard edge

Six years of word of mouth has built a client list most production companies would want. It also means every opportunity has to travel through someone who already knows you. That reach stops one step out from your existing network, and the agencies you have never worked with sit outside it by definition. There is no second channel running alongside it.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

Track A: several angles into agency rosters

Targets the roles that own the bid list: Heads of Production, Executive Producers, Senior Producers and Creative Directors, at the agencies holding the brands you want. This is not one message. Several angles run in parallel and the market decides which lands. The partnership angle, where they bring new high-end work to clients they already hold and you produce it. The no-internal-department angle, since many agencies carry no production arm and you cover ideation through post. And the bid-list angle, where the ask is simply that when a brief lands they think of you, backed by recent relevant work and testimonials that show the standard you deliver at.

Track B: several angles direct to brands

Targets brand-side buyers: Head of Brand, Head of Content, Head of Social, in-house studio leads and Marketing Directors. Again, more than one angle. The cost angle, since commissioning direct removes the agency's cut and the same standard of work lands for less. The free-concept angle, where they get three out-of-the-box ideas for an upcoming launch or brief at no cost, purely as a way to test whether there is a fit. And the simplest one, relevant case studies sent so they can judge the quality now and think of you downstream when a need appears.

What you actually do

Almost nothing. You sign off the target list and the copy at the start, and after that you take the conversations that come back. I build the lists, verify the contacts, set up and warm the sending domains, write the sequences, run the follow-ups and manage the inbox. Replies land with you directly, and you can see what was sent, to whom, and what came back.

Why it compounds

Roster placement is not a one-off. Once a producer has you on their bid list, briefs recur without further outreach, which is why Track A is worked as a small named list touched repeatedly rather than a single send. Meanwhile Track B runs on a shorter cycle and feeds work in sooner. Every week the angles that get replies get scaled and the ones that do not get replaced.

The system

How this actually gets done, step by step.

Sourcing

Companies scraped from LinkedIn and Google Maps against your criteria. Agencies and brands built as two separate lists.

Contact data

The right people found inside each company, their details enriched, and every email verified before it is ever used.

Context

AI pulls recent news and background on both the company and the person, so each message references something real rather than a template.

Copy and infrastructure

Several angles written per track, with your past work and testimonials built in as proof. Separate domains and mailboxes warmed up so it lands.

Deploy and follow up

Sequences go out across email and LinkedIn. Every interested contact is answered and followed up, and everyone who shows interest is kept in a database for the next brief.

Done for you

One machine. You just show up.

Before the meeting

I run the entire machine

Infrastructure

DomainsMailboxesWarm-upDeliverability

Data

List scrapingEnrichmentVerificationRouting

Messaging

IcebreakersCopywritingWinning angles

Channels

LinkedIn SequenceEmail Sequence

CRM

Custom Airtable CRMPipeline buildCRM hygiene

Appointment setting

Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar

MEETING BOOKED

After the meeting

All you do

Show up to the call
Pitch and close, like you always do
Update the CRM stage

Scope of Work

Scope of work and deliverables.

Setup & Infrastructure

Weeks 1-3

Onboarding call and tool handover
Target list build, agencies and brands, as two separate lists
Contact verification for role and current employer
Domain and mailbox setup, plus full warm-up
Deliverability configuration, SPF, DKIM, DMARC
Per-track angle development and copywriting
Proof, past work and testimonials worked into the copy
A/B variants written per track
Booking system setup so replies can convert to a call
Pipeline tracking setup
Priority Slack support

Scope of Work

Scope of work and deliverables.

Activation & Optimisation

Week 4 & beyond

Both tracks live across email and LinkedIn
Every interested contact answered, follow-ups until a call or a clear no
Weekly iteration on the angles that reply and the ones that do not
Continuous list expansion as new agencies and brands are identified
Analytics tracking and reporting
Strategy call every 2 weeks (30 min)
Priority Slack support

Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Weeks 1-3 Setup & Infrastructure

Week 4 & beyond Activation & Optimisation

Weeks 1-2

List build across both tracks, copy written, sending infrastructure set up and warming.

Week 3

First track goes live across email and LinkedIn.

Week 4

Second track goes live. Both tracks running.

Month 2 onward

Continuous iteration on targeting and messaging against real reply data.

Roadmap

Where this goes next.

Not included in this proposal. These would be scoped and quoted separately, later.

International agency expansion

Once the UK agency roster contacts have been worked, the same system extends to the global universe of 2,000-4,000 named agency-side production contacts, opening up European and US-based agencies awarding multi-market TVC briefs.

Inbound content layer

A LinkedIn content strategy running alongside the outbound campaigns reinforces credentials passively. When a contact receives a message and looks you up, a live, active profile with relevant work and commentary accelerates the roster conversation.

Roster relationship nurture

A lightweight CRM sequence to stay warm with agency contacts who have been introduced but have no active brief yet, so that when a brief does land, your name is at the top of the list rather than a cold memory.

Direct brand retargeting

Brands that engaged on Track B but did not convert immediately can be re-approached when a relevant campaign season or product launch approaches, using updated concept ideas tied to their current marketing calendar.

Ways of Working

What working with us looks like.

Step What happens Why it matters

01Onboarding & setup I configure the tools, the domains and the tracking according to best practice. Operational from the start, and none of it lands on your desk.

02Review call every 2 weeks A 30-minute call to look at what replied, what did not, and what changes next. Short, specific, and the only recurring time this asks of you.

03Weekly sprint I work the lists and the sequences every week and send you what comes back. The aim is to keep meetings off your calendar, not add to them.

04Simple communication A shared Slack channel for updates and questions, Monday to Friday. Already on Slack? We use Slack Connect. If not, I will invite you to mine.

05Feedback loop I iterate the copy and targeting autonomously once you have signed off the direction. Changes are posted in the channel weekly so you can see them without being asked to approve each one.

06Your judgement wins You know the agency side better than I do. If the targeting or the wording is wrong for your industry, you say so and I change it. The list is only as good as the person who knows which names actually matter.

Software

Software and platforms.

Monthly cost at your expense

£200 to £400

Depending on sending volume and the tools your system needs. These are billed to you directly by each provider and never marked up.

Annual plans

Most platforms offer between 17% and 37% off on an annual commitment.

Volume purchases

Economies of scale cut the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% against standard monthly rates. I set this up for you at cost.

Investment

Your investment

Monthly investment

£2 400/mo

Minimum commitment of 3 months, billed monthly

Investment

How the three months work.

The minimum commitment is three months. That is not arbitrary: domains and mailboxes spend the first three weeks warming up, both tracks are not fully live until week four, and it then takes a few weeks of real reply data to know which angle is working. A one month engagement would end before the system had finished telling us anything.

Month one starts on the day of signing and includes the onboarding session, where I configure the tools and platforms, handle access, and we lock the target lists and the angles together.

LinkedIn outreach starts in week two, so the first conversations can begin before the email infrastructure is ready. Domains and mailboxes warm up in parallel across weeks one to three.

From week four both tracks run together, with replies answered and followed up until there is a call or a clear no. From the fourth month either side can stop with 30 days' notice.

LUNIFAI

Terms

Contractual Terms

Proposal for Two & Eight · Cold Outbound Campaigns

01Purpose

LUNIFAI provides automation, integration, AI and low-code/no-code development services. The detail of the deliverables is set out in the commercial proposal.

02Obligations

LUNIFAI undertakes to deploy the means necessary for the proper execution of the engagement and to promptly inform the Client of any blocker. The Client provides the necessary materials, validates the deliverables within the agreed deadlines, and pays the sums due according to the agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions. It is not responsible for the bugs or limitations of those tools. Its liability is limited to a best-efforts obligation, excluding gross negligence. Commercial conclusion of any opportunity generated rests exclusively with the Client.

04Payment

The monthly fee and schedule are set out in this proposal. The stated rate applies to the first three months, which constitute the minimum commitment period. Payment term: 14 days after invoicing. Software and API costs sit outside this fee and are billed to the Client directly by each provider, typically £200 to £400 per month depending on sending volume, with no margin taken by LUNIFAI. No meeting volume is guaranteed and no financial refund is provided. Any payment made is firm and non-refundable, except for cancellation attributable to LUNIFAI.

05Termination

During the three month minimum commitment period, in the event of unjustified cancellation by the Client after signature: payment for services already rendered, plus a fixed indemnity of 30% of the remaining amount due over the commitment period. From the fourth month, either party may terminate with 30 calendar days' notice, without penalty or indemnity.

06Ownership

Deliverables are granted to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

07Confidentiality

A complete clause is set out in this proposal. The commitments remain valid for 5 years after the end of the project.

08Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI

Lukas Yu Manwaring

Founder · LUNIFAI · August 05, 2026

By Two & Eight

David Dunnage

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